how to unravel the real costs to land a new client.
by sandi leyva
do you know how much it costs your business to acquire a new client? in marketing, one of the key metrics is cac, client acquisition cost. so how do you compute it?
if you’re curious to see how your cac compares to other tax and accounting firms, take our survey, and we’ll send you the results.
the first thing is to properly segregate your marketing costs into separate accounts or classifications. often, marketing is hidden among a lot of other accounts:
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